Consulting AI

LaunchKit Engine

LaunchKit helps founders and operators build, validate, and execute go-to-market plans faster. These tools guide critical aspects of new product introductions—from market fit and positioning to investor readiness and growth execution. Ideal for early-stage ventures, new business units, or teams preparing strategic launches. They empowered by Straten AI to support new ventures, product rollouts, and scale plans.

When to Use LaunchKit

Deploy this engine whenever you need to:

1. Market Fit & Validation

Test assumptions and confirm your offer fits a real and reachable market before investing heavily in execution.

GTM Readiness

Evaluate your internal alignment and value-proposition strength pre-launch. Velora analyzes your input and generates a readiness summary.

Check Readiness

GTM Alignment Assessment

Check internal consistency across teams—messaging, product readiness, sales support, execution priorities.

Run Alignment Check

2. Positioning & Messaging

Refine your core message, who it's for, and why it matters—before building landing pages or sales decks.

GTM Positioning

Craft compelling positioning. Align product promise with audience need, and stand out from competitors.

Position

GTM Brief

Create a shareable one-pager to guide alignment and onboarding.

Generate Brief

3. Pricing & Revenue Model

Test and simulate pricing approaches and business models that align with buyer expectations and margin goals.

GTM Pricing

Define your pricing tiers, logic, and competitive positioning.

Build Pricing

GTM Model

Choose your revenue model: SaaS, usage, license, freemium, or hybrid.

Design Model

4. Launch Planning & Execution

Plan and activate your launch timeline, cross-functional milestones, and key delivery steps.

GTM Launch Planner

Break down go-live stages and assign responsibilities across teams.

Launch Plan

Workshop Planner

Prepare internal workshops to align teams on launch scope and timing.

Plan Workshop

5. Growth & Channel Strategy

Define your marketing, outreach, and acquisition approach to get to market traction faster.

GTM Growth Experiment Tracker

Design, document, and evaluate strategic growth experiments.

Track Experiments

GTM Funnel Designer

Build a three-stage sales funnel and map tactics for TOFU, MOFU, BOFU.

Design Funnel

6. Investor Narrative & Capital Planning

Align your GTM execution plan with funding logic, capital use, and investor expectations.

GTM Investor Q&A

Answer critical questions investors ask about your GTM strategy.

Investor Prep

GTM Capital Planner

Map GTM costs, funding phases, and capital efficiency ratios.

Plan Capital

Straten AI Advisory

On-demand experts to deepen strategy, accelerate growth, and embed AI where it matters most.

✉️ Email advisory@velorstrategy.com
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