Straten AI - GTM Positioning Canvas

Use this Velora-powered canvas to craft compelling positioning. Align your product’s promise with your audience’s need, while distinguishing yourself from the competition.

How to Use This Canvas

Step 1: Select guiding prompts under each section to focus your input.
Step 2: Write 2–5 sentence responses in each Content box, using your own positioning ideas.
Step 3: When all sections are complete, click “Generate Positioning Summary” at the bottom.
Step 4: Velora will review your responses and return a refined positioning overview, strengths, and gaps.

Tip: Use specific, customer-centered language. Avoid buzzwords and generic product features.

Straten AI - GTM Positioning Canvas

Purpose: Define and refine your GTM positioning by evaluating your message, differentiation, and audience alignment.

1. Target Segment

Define your core audience for positioning.

• Who are you targeting specifically?

• What traits or behaviors define them?

[Velora's analysis will appear here]

2. Pain Point

Explain the core pain or motivation.

• What problem does your product solve?

• What’s at stake if left unresolved?

[Velora's analysis will appear here]

3. Product Promise

Describe the transformation or result.

• What is the core outcome you offer?

• How does life improve for the user?

[Velora's analysis will appear here]

4. Key Differentiators

Outline why your product is unique.

• What makes your solution stand out?

• Why are you better positioned than others?

[Velora's analysis will appear here]

5. Competitive Alternatives

Name the status quo and competition.

• Who else is solving this?

• What makes you preferable?

[Velora's analysis will appear here]

6. Proof

Support your claims with credibility.

• What traction, metrics, or testimonials validate your promise?

• What evidence shows this works?

[Velora's analysis will appear here]

7. Brand Personality

Convey the voice of your brand.

• How should customers perceive your tone?

• What emotions or values should it express?

[Velora's analysis will appear here]

8. Positioning Statement

Pull everything together into one positioning line.

• For [segment] who [need], we [promise].

• Keep it concise, customer-focused, and compelling.

[Velora's analysis will appear here]

Final Positioning Summary

Velora will synthesize all eight sections into a strategic overview.

[Velora's strategic summary will appear here]

Chat with Velora

Need more help with GTM planning, messaging, or prioritization? Ask Velora for real-time feedback.

LaunchKit Dashboard

Explore tools for prioritization, resourcing, and GTM execution via the full LaunchKit platform.