Use this Velora-powered canvas to define and stress-test your pricing model. Each section guides you through value articulation, pricing metrics, elasticity, and positioning. Click below for a full pricing strategy summary.
How to Use This Canvas
Step 1: Select guiding prompts for each section to clarify your pricing logic.
Step 2: Draft 2–5 sentence responses in the Content box to describe your current pricing model and rationale.
Step 3: Complete all sections, then click “Generate Pricing Summary” at the bottom.
Step 4: Velora will review your responses and return a pricing strategy analysis including gaps, elasticity risks, and suggestions.
Tip: Be transparent about your pricing structure, value to customers, and assumptions. Avoid copying competitor models blindly.
Value Proposition
What specific value are you offering to each customer segment? How is it priced today?
Segmentation & Personas
Which customer groups or personas exist, and do they perceive pricing differently?
Pricing Metric
What unit are you pricing on? Per seat, usage-based, tiered access, outcomes, etc.
Model & Structure
Flat fee, subscription, freemium, dynamic pricing, etc.
Anchor & Reference Points
What do customers compare your price to? Competitors, ROI, or industry norms?
Willingness to Pay
What are customers truly willing to pay? Where is there pricing elasticity?
Discounts & Incentives
What discounting logic exists, and how does it affect long-term margin?
Cost Structure & Margin
What are your costs per unit or tier? Are margins consistent or tiered?
Packaging & Communication
How is the pricing presented and communicated? Clarity matters.
Competitive Positioning
How does your price signal quality, value, or advantage in the market?
Chat with Velora
Need more help with GTM planning, messaging, or prioritization? Ask Velora for real-time feedback.