This guided page helps you evaluate internal alignment across product, marketing, sales, and leadership functions before launch. Use prompt selections or custom notes to assess GTM clarity, team readiness, messaging consistency, and launch execution. Velora will generate a strategic alignment summary and next steps.
How to Use This GTM Alignment Tool
Step 1: Work through each of the six GTM alignment sections. Capture clear, honest inputs across marketing, product, sales, and launch teams.
Step 2: In each section, use the “Get Velora’s Feedback” button to generate strategic AI insights and suggested improvements.
Step 3: After completing all sections, click “Generate Final Alignment Summary” to receive Velora’s overall readiness assessment.
Step 4: Share insights with internal stakeholders, refine your go-to-market plan, and use it to guide your launch decisions.
Note: Velora works best with short, focused inputs (2–5 sentences). If a section fails to load feedback, try simplifying your entry.
Your Strategic Alignment Point of View
1. Market Alignment and Targeting
Is your target audience clearly defined and agreed upon? Alignment across product, marketing, and sales on customer profiles and market segments.
Is your problem-solution fit supported by real customer signals? Teams agree on the key problems solved and have proof of demand through early adopters or pilots.
Do all functions share a consistent view of the competitive landscape? Common understanding of competitors, why customers choose alternatives, and pricing differences.
Is your product’s positioning clearly understood by internal teams? Everyone agrees on who the product is for, what it does uniquely, and how it wins in the market.
2. Product Readiness Alignment
Is the minimum viable product scope finalized and communicated? All teams agree on the product version to be launched with no new features added last-minute.
Has quality assurance been completed across platforms? The product works smoothly on mobile, desktop, and tablet across key flows like onboarding and checkout.
Are speed and stability goals achieved? Load times and performance benchmarks are confirmed for a smooth user experience under expected traffic.
Are analytics systems integrated and tested? All functions understand the event tracking setup, data sources, and success metrics being monitored.
3. Messaging and Marketing Alignment
Is there a shared launch narrative? Marketing, sales, and leadership are aligned on how the story is told across channels.
Are landing pages live and strategically aligned? Pages reflect the product value, target customer needs, and approved positioning.
Are visual assets completed and aligned with the brand? Design elements like images, icons, and videos are consistent across email, social, and presentations.
Are email campaigns scheduled and reviewed? Drip campaigns, launch announcements, and post-launch sequences are mapped to each customer stage.
4. Sales and Onboarding Readiness
Is the sales presentation consistent with the overall messaging? Decks, performance data, and objection-handling scripts all reinforce the product narrative.
Is the customer onboarding journey clearly defined? Onboarding steps, training documents, and walkthroughs are in place and reviewed by internal teams.
Are pricing structures and policies confirmed? Everyone is aligned on pricing tiers, discounts, and approval workflows.
Are product demonstrations and frequently asked questions unified? Scripts and responses used by different team members are consistent and centrally managed.
5. Launch Coordination and Ownership
Was a full mock launch conducted? All departments rehearsed their launch roles, flagging last-minute issues in process, content, or infrastructure.
Is the live release plan scheduled and approved? The deployment process and handoff are finalized between engineering, product, and operations.
Are announcement materials finalized? Social media posts, blog articles, and press content are complete and timed to launch.
Is support coverage in place for launch? Live support channels, triage processes, and monitoring tools are ready to respond to user issues.
6. Feedback and Continuous Alignment
Are core success metrics tracked across functions? Agreed performance indicators are visible to product, marketing, sales, and leadership teams.
Is feedback from users continuously gathered and shared? Real-time feedback mechanisms are in place, categorized, and routed to relevant teams.
Are post-launch insights shared company-wide? All teams contribute to retrospectives with data, narratives, and improvement ideas.
Is the next phase of improvements scoped and resourced? Backlogs are prioritized, teams are aligned, and the next release cycle is defined.
Chat with Velora
Have questions about GTM planning, tools, or next steps? Velora can help clarify your thinking.