Toolkit Overview
This kit is designed for emerging and mid-sized CPG brands across food, fashion, personal care, and home goods. It includes:
- Retail Channel Expansion Plans
- Pricing Ladder & Promotion Calendar
- Brand Differentiation Matrix
- D2C vs. B2B Profitability Model
- Operational Playbooks (sourcing, packaging, compliance)
Interactive Tools
- Growth Tracker Dashboard
- Promotion Effectiveness Calculator
- SKU Rationalization Tool
- Customer Persona Templates
- Demand Forecasting Sheet
Use Cases
Example applications of this kit:
- Launching a sustainable skincare line with distribution in major e-commerce and boutique stores
- Scaling a niche beverage brand into new regions with targeted promo offers
- Preparing pitch decks for retail buyers using integrated brand-value maps
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