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Dana Keller

Go-to-Market Strategist | FinTech & SaaS Specialist

FinTech B2B SaaS Go-to-Market Customer Journey

Selected Projects

GTM Strategy for Series A EdTech Platform

Built a growth plan focused on paid social, academic influencers, and performance webinars. Results: +38% CAC efficiency and 2x signups MoM.

Customer Retention Playbook for FinOps SaaS

Delivered a persona-based onboarding journey and success metrics dashboard. Retention rose 17% in 60 days.

Client Feedback

“Dana’s insight and precision helped us hit our traction goals 3 months ahead of schedule.” — CTO, ScaleFund