Dana Keller
Go-to-Market Strategist | FinTech & SaaS Specialist
FinTech
B2B SaaS
Go-to-Market
Customer Journey
Selected Projects
GTM Strategy for Series A EdTech Platform
Built a growth plan focused on paid social, academic influencers, and performance webinars. Results: +38% CAC efficiency and 2x signups MoM.
Customer Retention Playbook for FinOps SaaS
Delivered a persona-based onboarding journey and success metrics dashboard. Retention rose 17% in 60 days.
Client Feedback
“Dana’s insight and precision helped us hit our traction goals 3 months ahead of schedule.” — CTO, ScaleFund